AI · Automation · RevOps
Redesigning the Commercial Engine Before Hiring More Salespeople.
Asking what could be removed, automated or improved before adding more headcount.
The problem
The business wanted more pipeline and assumed the answer was more salespeople. But existing commercial capacity was being consumed by manual account research, repetitive follow-up, data entry, inconsistent qualification and fragmented systems.
What I did
I mapped the entire commercial journey from target account through to opportunity. I separated the work into where human judgement genuinely mattered, what conventional automation should handle, and where AI could improve speed or quality. The workflow was then redesigned around better data, clearer stages, automated handoffs and more focused human selling time.
What changed
The question moved from “How many people should we hire?” to “What work should people actually still be doing?”
Work involved
Commercial strategy · RevOps · AI · Automation · Workflow design · CRM · Sales process
Let’s solve what’s holding you back.
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